Media relations skills training for people who get interviewed on TV, radio and in the press.

MediaScoop™ is a one-day media relations training workshop for company spokespeople who want their interviews with reporters from TV, radio and the press to be positive and stress-free. If you might be interviewed by the media and don't want your words and ideas twisted by the media, this workshop is for you.

A TV or radio interview shouldn't be stressful
In this media relations training workshop you'll get the real scoop on the media. You'll learn all the media tricks-of-the-trade. But more importantly, you'll learn how easy it is to deal with the media—be it a TV or radio interviewer or a reporter from the press. After this one day of media relations training you'll realize that it really is easy to take control of an interview. Interviews shouldn't be stressful. You should look forward to them. After this media skills training workshop, you will.

See a huge improvement in your confidence and your ability to control media interviews in just one-day
Throughout the day you will be interviewed and each interview session will be recorded. The interviews will get tougher as the day proceeds. But with new simple-to-apply tools and techniques, you'll find they get easier and easier. You'll feel your confidence soar and you'll have a DVD of each of your performances to see just how how much more confident and competent you have become.

What you learn in the MediaScoop™ media relations seminar
You'll learn how to prepare for an interview, to know what to say and how to say it best. You'll get the inside scoop on tricks the media could use to trip you up and then you'll learn simple techniques that allow you to easily sidestep them. And finally you'll learn valuable techniques to keep any interview focused on what you want to say, even if the reporter has other ideas. The main components of the workshop are:

• Preparing for an interview
  • Developing your message
  • Putting your message into "quotable" form
  • Preparing for tough questions
• Understanding the reporter's needs and goals
  • What the media is always looking for
  • Techniques reporters and interviewers use to control the interview
• Taking control of interviews
  • Handling tricky questions from the media
  • Getting your message out without being manipulated by the interviewer
• Developing confidence and composure
  • Practice in front of cameras and microphones
  • Individualized feedback from the trainer

Who should take MediaScoop media skills training
MediaScoop is specifically designed for public relations professionals, company spokespeople, senior executives -anyone who could be interviewed by newspaper, magazine, radio or TV reporters.

How do I register for this media relations training
MediaScoop is always run as a private customized workshop. All you need to do is collect up to four individuals from your organization who want the training and we will schedule a session at your convenience. Just call us or send an email and we'll take care of everything.

One-on-one executive coaching
One-on-one coaching is always available. This coaching focuses directly on areas that offer you the greatest opportunity for improvement. It does not matter whether you have years of experience in front of cameras and microphones or none at all. We adjust the content and format to your needs and your learning style.

back to top